Fifty years on from the police clashes at New York’s Stonewall bar that are regarded as the start of the modern gay rights movement, rainbow branding was everywhere to be seen in recent months in the UK - as the logos of numerous banks, supermarkets and other high street brands took on the familiar range of brightly striped hues to celebrate a summer of Pride.
In commercial terms, their mission was to send a signal of inclusivity, one that conveys the sense of a decent and thoughtful organisation in tune with the times.
At local level too, it works to link the name of your business in people’s minds with the feelgood factor of endorsing equality.
For Torbay and surrounds, the year’s strongest opportunity to do just that is the Rainbow Ball.
Sponsorships are available to businesses from £250, which bring guaranteed publicity on social media, in the printed programme and at the venue for the night.
A raffle and auctions are on the agenda too, so do also think of products, services or vouchers that you may be able to donate.
If your company would like to join our Sponsors,
please tell us by clicking here.